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Black letter beads spelling out the word keyword, symbolizing the shift from keyword density to smarter SEO strategies in 2025.

Forget Keyword Density: Smarter SEO in the Age of AI

Agencies, Education, Lübeck, Schema, SEO, Web Design

Not too long ago, keyword density was treated like a magic formula. Writers and marketers carefully counted exact-match keywords, believing that sprinkling them across a page in just the right percentage would unlock top Google rankings. It worked for a while, but those days are gone.

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Frustrated web developer struggling with schema markup and technical SEO implementation on multiple screens

Schema Markup: the most underrated SEO advantage and how to go beyond the basics

Advanced, Agencies, Education, Schema, SEO

If you’ve been steadily improving your website with cleaner design, faster load times, better content and yet search still feels like a ceiling you can’t quite break through, the missing layer is probably schema markup.

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David Branson, client of The WebDev web agency in Lübeck

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